Microblog marketing as a new model and the application of the Internet, it's highly open, between the Internet and mobile, no matter when and where, the user can release information in a timely manner.
In 2013, taobao marketing trend is? With the popularity of smartphones and computers, more and more consumers, especially the elderly and the small basin of the friends, not only on PC browse taobao, also on the iphone, the browse taobao. Even five or six lines of cities, also has a strong online shopping needs, and they need a second-tier cities of users, enjoy a distinctive commodity quality goods at reasonable price. In the increasingly fierce competition in the taobao platform, we have to do every sellers, operator change, comply with the historical trend and new trend, don't eliminated by the relentless! Love pan weibo marketing arises at the historic moment under this historical background!
Weibo marketing achievement the dell, achievement the starbucks, also made many small and medium-sized star enterprise in China.
My weibo family, weibo marketing to help me
As our small and medium-sized sellers taobao, although the shop soon, but really felt the microblogging marketing benefits. Our shop in November 2012 after the application is successful, December busy decorating stores, then catch up with the Spring Festival, so the real started operation in March 2013. Just begin to do give him, and all the new sellers, don't know how to get taobao agent to the promotion and marketing, feeling the stones across the river, a lot of mistake, walk a lot of detours. But, is the only comfort us every day in sina, sohu, netease, tencent and other major mainstream website each weibo advertising, let us out of the muddy ponds. And this kind of perseverance, simple weibo bombing, let's get the fruits in June.
You kiss can see from the above, we treasure the reading quantity of flow more than in 1000. This kind of interaction is very strong, the threshold is very low weibo indeed produced sales and benefits. Although, at the time of transaction, we don't know where the customer source come from. However, microblog good interaction conditions, can help us find the target group of potential customers.
How do we promote the weibo?
First stage: to do a good job of prophase weibo promotion, must first have an account for promotion.
We can set up the theme, picture, name and website, and fill in the related blog our website. So, update our blog a blog, you will automatically add a weibo entry. In our taobao first page, you can in your personal homepage - account management love tao and sina weibo binding.
The second stage: only focus on others, they will become your weibo fans.
Weibo marketing is to use a celebrity for promotion. But you are not a celebrity, nobody knows you, too. The only thing you can do is wide attention - similar to your interest and your sales object or related people.
The third stage: according to the different target audience's interests, weibo strategy accordingly.
The first: most directly, brazenly shops and baby advertisements. However, this bombardment promotion also want to pay attention to methods and techniques. We usually is a simple Sports & Outdoor slogan + store url + baby pictures.
The second: use the hot topic of the day or current news, then add in our store link of product placement. Thus, weibo users in search of these hot topics, you can see our weibo content.
Publish the content, reading these updates to ensure the weibo follower, and make sure our weibo worth reading. Don't release some repetitive and boring updates, and to multiple some distinctive and interesting update. In this way, our weibo will get more transfer rate, and raise the awareness and the popularity of the shop.
Third: with their own weibo fans interact, to achieve the effect of interpersonal communication and promotion. Pay more attention to your fans, more interactive response, our weibo fans are likely to form a larger network influence.
Now let's look at the @ hidden pot enterprise microblogging.
Hidden pot is one of the best sales are recommended on taobao crown shop, its audience is very narrow, is suitable for the platform to go up and look for in a very big. Hidden pot found weibo later, every day on weibo release information about are recommended, including recommended product knowledge, celebrity story, make tea knowledge, customer, etc., is a kind of intellectual dialogue.
@ hide pot method is this: hide pot every day on weibo search and recommended related topics. Weibo search are recommended more than 2000 related information, search to the object once he joined and dialogue, provide the other party needs of knowledge. By the accumulation of such, the hidden pot already has more than 2000 fans, have bought his are recommended, some applications to be his agent are recommended.
To introduce a weibo case: @ membrane family
@ membrane family enterprise microblogging online, have their own style. Membrane family specializing mask products on taobao, did 200000 business in less than 2 years, maintain a 100% high praise. Membrane family has a team of 7 people weibo, they appear as a beauty expert, specialized reply bloggers about mask, beauty and skin care, help them correct the mistake.
Weibo doesn't look up, only the feeling of home. Enterprise microblogging remember the rules of the game is that everyone is equal in weibo. You are famous brand, as well as low enough to and others to speak. However, we should respect the freedom of everyone on twitter, don't to harass others easily. Enterprise microblogging to gradually set up their own channels, organize their own fans, let the conversation understanding, even if the chatter, each other happy.
In the biggest network retail business circle taobao, more and more small sellers are lamenting the business difficult to do, competition is intense, the slowdown or just open the door closed. Many sellers, small sellers of winter! Why small sellers harder to survive? Reason is very simple, once upon a time, online shops can be open at home, no rent, no employees, do not pay tax, online store is the most proud of, is one of the biggest killer of family online. However, a large number of online every day in the fresh, natural, is more advantageous to the seller before the ecological balance of supply and demand will soon is broken, the balance of supply and demand begin to reverse. Naturally, increased competition, competition also upgrade, now the spell is more than just price. My style, price, raw materials, work like you, I can sell, you can't sell out. Electronic retailing promotion time, your products and I the same, even cheaper than me, I can sell go out, you are nobody's watching. Why is that? People can find me, but I couldn't find you! Because of my promotion, publicity. And you, still silly wait for buyers to help us count money!
The sense of something for nothing, age is no longer willing. As taobao sellers, we want to keep up with the trend of microblogging marketing love pan weibo seize historical opportunity, continuous innovation, constantly breakthrough self. Taobao road, long and hard, I see road xi! Only the innovation and breakthrough, is the only thing we can go further, better!
That night, finally finished! This literature to taobao business entrepreneurs, to have been concerned about and support our friends! Thank you, because of you, we are more determined, more mature.
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