2013年8月18日星期日

Flow ascension began Title Optimization -- tell you how to find suitable for their own keywords

Many sellers in the time to complain about the shop didn't flow often ignored a question, that is the most basic search Taobao baby Title Optimization Based Optimization of the engine. This if you are no good, what about the traffic? So we have to do is start from the optimization based baby title.
Many people have doubts, why to do Title Optimization? Why do we have to do Taobao ranking optimizers? Here are a few reasons I listed.
(1) can bring a lot of traffic;
(2) brings the flow is free;
(3) bring the flow of the relative stability of every day;
(4) brings the flow is accurate customer quality, higher conversion rate;
(5) train is charge version of Taobao Search, do not good Taobao ranking optimization, train is not doing well.
Many sellers in the time to complain about the shop didn't flow often ignored a question, that is the most basic search Taobao baby Title Optimization Based Optimization of the engine. This if you are no good, what about the traffic? So we have to do is start from the optimization based baby title.
We'll try to understand the rule of keyword search. Baby title should be what kind of form, arrangement method how to let buyers to search. Keywords the following example novice sellers on the set of problems.
Keywords sequence to distinguish?
In search of time,taobao agent as long as the baby Title arranged according to the sequence of search keywords (including the first problem in half-width character and space), will allow buyers to search. This law known as closely spaced search rules. Search on two or more keywords and closely linked, the search results only in accordance with the keyword sequence will search is to search.
Some baby Title Keyword sequence in turn, it can also be searched?
Keywords when the search for "shirt". As long as containing "shirt" this four words in the title, search to search, without according to the keyword sequence. This law is order independent search rules. Search on two or more keywords, time and space or half symbol of distinction, only the title contains several keywords search can be searched.
With some symbols need baby headline?
This question relates to a keyword search rules -- half-width character and spaces in the search results will be ignored. For example, when the baby title set "short sleeved / shirt" and "shirt", and set the "shirt" effect is the same.
Baby let buyers to search, not only depends on the baby title in the presence of search keywords, but also depends on the combination of keyword matching is correct.
Give an example.
The first title "red crown self-cultivation shirt man most loved promotion"
Second title "red crown man most loved self-cultivation shirt promotion"
When the search for "men's taobao english site shirts" and "shirt" in Taobao buyers. According to the keyword search rules, the second title to the probability of the occurrence of times more than the first title. The search for "shirt", order independent search rules, the first second titles can be searched. Such as "men's shirts", closely spaced search rules, the second title can be found, but the first title does not appear.
There is a place to note, because the baby title has 60 bytes, or 30 Chinese characters. So we make full use of these 30 words at the same time, appear more key words, the better chance to search.
Some sellers friends will think, that in this way, I put all the words are written together. Don't waste a byte, and allows a seller to search, what is there against it. In fact, this involves Jewelry a vision problems, and in order not to let buyers see the title feel dizzy, we still have the necessary small punctuate. The best segmentation using spaces and half width symbols to cutting the title.

没有评论:

发表评论